The Catalyst Blog
Level up your marketing game. Get inspired by actionable insights.
B2B Growth Marketing Strategies & Tactics
Six tactics for B2B managers to consider when designing growth marketing…
Performance
B2B Marketing Analytics
Six factors for B2B marketers to consider when developing analytics and…
Analytics
B2B Paid Media Strategy Guide
Six factors for B2B marketers to consider when developing paid media…
Paid Media
Hiring A Freelance PPC Consultant
Five questions to ask a freelance PPC consultant during the interview…
Paid Media
AI & PPC Management
Six factors for B2B marketers to consider while incorporating AI into…
Paid Media
What Is Conquesting?
Conquest advertising captures the attention of many senior executives,…
Paid Media
AI & B2B Marketing
Five considerations for B2B managers to think about when formulating AI…
Performance
B2B Digital Marketing Case Studies
Three examples of successful B2B digital marketing programs with paid…
Performance
Is It Time For a PPC Audit?
Five reasons why it might be time for a pay-per-click (PPC) advertising…
Paid Media
Benefits of a Fractional CMO
Five reasons why a fractional CMO can be a good option.
Performance
Does PPC Work For B2B?
Yes, most B2B companies can get positive ROI from pay per click…
Paid Media
B2B Marketing Statistics 2025
Top five B2B marketing statistics at the halfway mark of 2025.
Paid Media
B2B Marketing Playbook 2025
Five core best practices to consider when developing B2B marketing…
Paid Media
Bing Ads vs Google Ads
How to make both ad platforms work for your B2B marketing requirements.
Paid Media
B2B Lead Generation Ideas
Seven B2B lead generation ideas for senior sales and marketing managers.
Paid Media
B2B PPC Advertising – Keys To Success
Nine best practices for making B2B PPC advertising successful.
Paid Media