When’s the last time you Googled yourself? While it may seem vain, it’s also smart, because that’s exactly what other people do before or after they meet you for the first time. If managed well, your digital profile therefore can play an important role in defining your personal brand, promoting corporate agendas, and helping you stand out in a crowded field.
It’s the second week of January and excitement about the new year seems to have waned. And for good reason, at least for marketing and sales executives, because that means it's time to figure out how to meet aggressive new targets. As you charge into 2015, here are few reasons to consider working a digital marketing audit into your plans.Read More
It's that time of year again - budgeting season - and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you'll get yourself in a position to run a successful operation in 2015.Read More
Earlier this month, we began this Auditing Digital Marketing article series by addressing the "infrastructure and applications" area of a digital audit. This week, we'll look at what we call the "promotion" component -- which is comprised of any online tactic that's used to drive website traffic and digital engagement: search, display, social, content, mobile, etc..Read More
Digital marketing operations are characterized by complex, sprawling systems - comprised of websites, advertising assets, content, video and all kind of applications unique to a corporation's particular needs and way of doing business. No two are alike.Read More
IF YOU’RE A SENIOR MARKETER, YOU’RE PROBABLY TIRED OF HEARING about anything related to content strategy—multichannel, omnichannel, or otherwise. Chances are good that you may have even been asked about this by a C-level manager—it’s become pervasive. Here are a few do’s and don’ts to help ensure your marketing organization is getting the job done.
It's that time of year again - budgeting season - and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you'll get yourself in a position to run a successful operation in 2015.
“Already among the most powerful and influential companies in the world, several Internet giants have decided to band together to press their agendas in Washington. The big unknown is whether consumers will benefit or should be very afraid. “It’s absolutely not about protecting consumers’ rights,” said Tim Bourgeois, a partner at East Coast Catalyst.”
Source: ECommerce Times