IF YOU’RE A SENIOR MARKETER, YOU’RE PROBABLY TIRED OF HEARING about anything related to content strategy—multichannel, omnichannel, or otherwise. Chances are good that you may have even been asked about this by a C-level manager—it’s become pervasive. Here are a few do’s and don’ts to help ensure your marketing organization is getting the job done.
Digital marketing operations are complex, sprawling ecosystems that have grown in Frankenstein-like ways in recent years, as companies have scrambled to keep up with new online advertising opportunities and marketing tactics. One way to make sure the operation doesn't get out-of-control, and is performing optimally, is through an annual audit.
It's that time of year again - budgeting season - and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you'll get yourself in a position to run a successful operation in 2015.
This week, following interviews with several of our clients, East Coast Catalyst was named a 'market leader' in the Digital Strategy Agency category by Clutch. Click here for the analysis.
As part of the review, selected client interviews are also made available, including one for a 'digital audit for an educational company', and another for a 'rebrand for a software company'. Both interviews can be found on the East Coast Catalyst profile page at Clutch.co.
Clutch is a Washington, DC-based research firm that identifies top services firms that deliver results for their clients. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. Clutch utilizes a proprietary framework, the Leaders Matrix, which maps firms' focus areas and their ability to deliver on client expectations. To date, Clutch has researched and reviewed 500+ companies spanning 50+ markets. For more information, visit Clutch.co.
“Already among the most powerful and influential companies in the world, several Internet giants have decided to band together to press their agendas in Washington. The big unknown is whether consumers will benefit or should be very afraid. “It’s absolutely not about protecting consumers’ rights,” said Tim Bourgeois, a partner at East Coast Catalyst.”
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Source: ECommerce Times