5 'Digital Strategy' Questions Every CEO Should Be Asking

Every CEO enters board meetings wondering what question will catch him off-guard. A popular one these says is, “What is the company’s digital strategy?” The following list includes five questions a chief executive should be asking his top lieutenants to quickly develop a handle on the situation; that is, to get conversational on the subject, and asses the organization’s state-of-readiness to deal with digital strategy.

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The Comprehensive Website Audit Checklist

Website audits and critical digital strategy assessments can be complex, time-consuming, invasive and politically-charged initiatives. But they are also absolutely necessary, given the sizable and growing “web”-related line item on most companies’ operating statement. This user-friendly, one-page website audit checklist will help guide the process.

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5 Questions to Guide Web Strategy Sessions

Digital-related activities at most organizations are steadily increasing in visibility, importance, and complexity. While the interactive industry is indeed moving fast and digital tactics and strategies are becoming more complicated, core guiding principles can be tricky to pin down. But they do exist, and can and should can be used to direct digital strategy exercises. To facilitate effective planning sessions, we at ECC have organized the following five questions to use with CEOs at small-and mid-sized businesses to use to guide conversations with other top executives when addressing web strategy efforts.

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Digital Strategy, Moneyball & 5 Questions

During this year’s annual planning exercises, answers to the following five questions — offered up vis-a-vis examples from Michael Lewis’s Moneyball — should provide practical insights into the state of your organization’s digital readiness and enablement, and help to facilitate the digital strategy planning process.

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The Case For Establishing a 'Digital Strategy' C-Level Office

With spending on digital-related initiatives and activities accounting for 10% or more of ALL expenses at many companies — and forecast to increase at double-digit rates for the foreseeable future across most industry segments — it’s time for CEOs and boards to give serious consideration to establishing a “Chief Digital Officer” (“CDO”) office or equivalent. The stakes are too high, and the issues too complicated, to leave this domain left managed by an informal, undefined assemblage of mid-level and junior managers across an enterprise.

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11 Reasons Why It’s Time for a Digital Strategy Audit

The end of summer is approaching, and that means two things: it’s time to close up shop at the summer house, and corporate planning season is right around the corner. While reviewing this year’s performance and preparing for 2012, it’s likely that the subject of “digital strategy” will be an important one, and a digital strategy audit is a tool that could prove useful during these exercises.

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Why You Should Pay Attention to Digital Strategy & Corporate Innovation

Social media - the blanket term capturing Facebook, Twitter, LinkedIn, etc. - gets an inordinate amount of attention these days and therefore seems to be the driving force behind smart digital strategies. But the more applicable story for most companies is the steady drumbeat of continued investment in digital business fundamentals: online advertising, email marketing, website development, community building, and ‘cloud’ solutions. In effect, all of the pieces of the of the digital strategy puzzle: a loosely integrated collection of tools, techniques and methodologies which individually or together help companies do business better, cheaper, and/or faster.

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10 Data Points That Every Digital Strategist Should Know

When it comes to interactive marketing data, there’s no shortage of available studies and sources. Indeed, quite the contrary; most digital strategists struggle trying to make sense of all of the data they get constantly bombarded with, and determining what’s relevant to a particular industry or product line can be difficult.

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Using An Audit to Inform Digital Strategy

Digital marketing audits are an effective first-step in helping organizations assemble the necessary data, information and analysis to then devise meaningful corporate digital marketing strategies.

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Digital Strategy: In Search of the Optimal Digital Marketing Investment Mix

As digital marketing budgets continue to swell, corporate executives are demanding more accountability from these investments. Meanwhile, senior marketing managers are struggling to incorporate emerging interactive techniques into their portfolios while also keeping pace with baseline competitor tactics across the digital channel. During planning and budget-setting season, executives and senior marketers can benefit from a thorough understanding of marketplace conditions and competitor behavior to help inform their own digital strategies.

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