Digital Strategy Best Practices: Common Roadblocks & Workarounds

Successful digital strategies are increasingly serving as the common denominator between marketplace winners and losers. The following are common roadblocks to digital strategy advancement we’ve encountered over the years, and ideas for finding ways to work around them.
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"New Kid on K Street: The Internet Association"

“Already among the most powerful and influential companies in the world, several Internet giants have decided to band together to press their agendas in Washington. The big unknown is whether consumers will benefit or should be very afraid. “It’s absolutely not about protecting consumers’ rights,” said Tim Bourgeois, a partner at East Coast Catalyst.”

Read More at ECommerce Times

Source: ECommerce Times

 

B2B Digital Marketing: Planning Tips & Techniques

Digital marketing is appealing to B2B companies — especially the small- and medium-sized (SMB)sector — because of its accessibility, targeting ability, track-ability, and flexibility. When done properly, a B2B website can be an organization’s most effective salesperson — an asset that works 24/7/365, around the globe — and digital marketing can attract valuable prospects into a sales pipeline. But the digital channel is a crowded and noisy place, and B2B marketers’ biggest challenge is standing out in the crowd. This article will help to focus planning efforts and resources.
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It's All in a Name: Digital Optimization, Innovation, Transformation & Disruption

What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More importantly, is there any reason to care?
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Digital Transformation Best Practices

In a recent commentary about the state of digital transformation among ‘old guard’ corporations, Dion Hinchcliffe of Dachis Group came out swinging with this insightful and challenging question: “Why is it that so many traditional companies with an enormous wealth of assets largely fail to transform them for the digital era?”
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5 'Digital Strategy' Questions Every CEO Should Be Asking

‘What is the company’s digital strategy?’ is a common question at board meetings these days, and one that - until recently - often caught CEOs offguard. A chief executive can quickly assess his organization’s digital state-of-readiness by posing the following five questions to top lieutenants.
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The Comprehensive Website Audit Checklist

Digital strategy assessments and website audits can be complex, time-consuming, invasive and politically-charged undertakings. But they are also absolutely necessary, given the sizable and growing web-related line item on most companies’ operating statements. This user-friendly, one-page website audit checklist can help guide and streamline the process.
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5 Questions to Guide Web Strategy Sessions

Web strategy and digital-related activities are steadily increasing in visibility, importance, and complexity at most organizations. While the digital industry is indeed moving fast and tactics and strategies are becoming more complicated and high-profile, core guiding principles can be tricky to identify. The following five questions were crafted for executive leadership to use to direct web strategy planning sessions.
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Digital Strategy, Moneyball & 5 Questions

During this year’s annual planning exercises, answers to the following five questions — offered up vis-a-vis examples from Michael Lewis’s Moneyball — should provide practical insights into the state of your organization’s digital readiness and web-enablement, and help to facilitate the digital strategy planning process.
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The Case For Establishing a 'Digital Strategy' C-Level Office

With spending on digital-related initiatives and activities accounting for 10% or more of ALL expenses at many companies — and forecast to increase at double-digit rates for the foreseeable future across most industry segments — it’s time for CEOs and boards to give serious consideration to establishing a “Chief Digital Officer” (“CDO”) office or equivalent. The stakes are too high, and the issues too complicated, to leave this domain left managed by an informal, undefined assemblage of mid-level and junior managers across an enterprise.
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A Low-Tech Case Study: How Mac-Gray Took Laundry Digital

Weaving a digital strategy into an existing company is tricky business. It’s much easier for a start-up to redefine the rules of an industry and innovate – see Zappos, Amazon, Priceline, etc. – than it is for decades-old companies with stubborn organizational behaviors to deal with, and a long list of amortizing capital investments that cannot be ignored.
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11 Reasons Why It’s Time for a Digital Strategy Audit

The end of summer is approaching, and that means two things: it’s time to close up shop at the summer house, and corporate planning season is right around the corner. While reviewing this year’s performance and preparing for 2012, it’s likely that the subject of “digital strategy” will be an important one, and a digital strategy audit is a tool that could prove useful during these exercises.
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Why You Should Pay Attention to Digital Strategy & Corporate Innovation

Social media - the blanket term capturing Facebook, Twitter, LinkedIn, etc. - gets an inordinate amount of attention these days and therefore seems to be the driving force behind smart digital strategies. But the more applicable story for most companies is the steady drumbeat of continued investment in digital business fundamentals: online advertising, email marketing, website development, community building, and ‘cloud’ solutions. In effect, all of the pieces of the of the digital strategy puzzle: a loosely integrated collection of tools, techniques and methodologies which individually or together help companies do business better, cheaper, and/or faster.
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Digital Strategy: In Search of the Optimal Digital Marketing Investment Mix

As digital marketing budgets continue to swell, corporate executives are demanding more accountability from these investments. Meanwhile, senior marketing managers are struggling to incorporate emerging interactive techniques into their portfolios while also keeping pace with baseline competitor tactics across the digital channel. During planning and budget-setting season, executives and senior marketers can benefit from a thorough understanding of marketplace conditions and competitor behavior to help inform their own digital strategies.
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Digital Strategy Tactics: Using Project Briefs to Guide Successful Engagements

Digital strategy engagements and their implementation offspring take on a variety of shapes and forms, but all offer unique challenges that often get in the way of successful outcomes. Through trial and error over the years (read: dozens of unnecessarily painful projects), we at East Coast Catalyst now employ a series of project “briefs” that offer clearly defined structure and process to interactive engagements, and help mitigate project risk.
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