East Coast Catalyst

Fresh Coast Cabins

Client

Fresh Coast Cabins is a grouping of nine cabins nestled into the rocky shore of Lake Superior, located three miles west of Copper Harbor, MI.

Engagement

East Coast Catalyst designed and developed a new WordPress website, updated the guest checkout experience, and refreshed the Fresh Coast brand.

Services Provided

Web Design + Development, Design System, Branding, Tech Integrations, User Testing, Technical Consulting

The Brand Strategy

Brand Direction 1: Bright, Colorful, Mid-Century Motifs
Brand Direction 2: Earthy, Refined, Hygge Styles
Final Brand Direction: Earthy + Hygge with pops of color and mid-century iconography

The Flexible Component System

cabin detail screen