East Coast Catalyst is a Certified Google Partner
The digital strategy consultants at ECC have met Google’s Partner requirements by successfully passing a AdWords testing protocol, meeting spending minimums across managed accounts, and implementing best practices to demonstrate that the partner candidate is “maximizing [clients] AdWords performance”.
Google Certification Areas of Focus
East Coast Catalyst is Google certified in the following areas:
- Google AdWords. AdWords is Google’s online advertising program, which allows companies to advertise through the company’s search engine and display network.
- Google Analytics. GA is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
- Mobile Advertising. Through AdWords, Google’s advertising service allows companies to promote products and services on webpages and apps that are viewed on a mobile device like a cell phone, smartphone or tablet.
In addition to being formally certified in the above areas, East Coast Catalyst is also proficient in additional areas of the Google marketing stack:
- Google Search Console. A free service offered by Google that helps you monitor and maintain your site’s presence in Google search results.
- Google Tag Manager (GTM). A solution for marketers to manage website tags, from one interface. The tag manager tool itself (which deploys the tags) is a cookie-less domain and does not collect any personally identifiable information.
Google’s importance in the global digital advertising marketplace cannot be overstated. During 2015, the company’s market share of the $82 billion global search advertising business equaled 55%, with its closest competitor at 9% market share. With online advertising is predicted to grow at 10%+ for several years, fit is expected that many new advertisers will be entering the marketplace, aiming to take advantage of advertising options not previously available.
East Coast Catalyst works with clients to optimize their return-on-investment on digital investments across the entire ecosystem, which includes:
- Advertising & Promotion: digital media, search advertising (AdWords, Bing), banner advertising, organic SEO, content marketing, and social media
- Websites: digital design, copywriting, images, video / animation, landing pages, microsites, customized experiences, search, live chat, blogs
- Technology: marketing automation, content management, analytics, and data management
- Vendors: even mid-sized digital operations often have 10+ vendors involved in maintenance and optimization
- Staff: building and maintaining a high-performing digital marketing staff is the single biggest challenge for CMOs today
Why East Coast Catalyst?
East Coast Catalyst (ECC) is an independent, privately-held digital consulting firm. Our founders are senior practitioners with decades of hands-on experience in digital strategy, online marketing, and marketing technology, working for globally recognized brands, respected middle market companies, and start-ups. ECC also manages ChiefDigitalOfficer.net (www.chiefdigitalofficer.net) — a community focused on the the intersection of digital business, marketing and technology — which provides ECC with an unparalleled reach into the ranks of senior digital leadership around the world.
For more information about our digital strategy and marketing optimization services, please contact Tim Bourgeois at tbourgeois (at) eastcoastcatalyst.com or 617-517-0066.