East Coast Catalyst Blog

How much are your competitors going to spend on marketing this year? And, how much will your company spend? A straightforward enough question, but it’s been our experience that many executives are more likely to know payroll data for the New York Yankees or Pittsburgh...

It’s widely assumed by both industry executives and consumers around the world that Apple is a market giant because of its leading technologies and inviting packaging. It stands to reason, then, that the company’s products fly off-the-shelves because of competitive...

[Author's note: this article was originally published in February, 2002.] New England is chock full of technology companies in various stages of evolution: business plan authoring, fund-raising, growth management, and maintaining market leadership positions. These...

It is an Internet reality that websites have 5 - 15 seconds to address a new visitor’s needs, or the visitor leaves for another site. This is one of the most significant, ongoing challenges faced by Web designers. Given this online behavioral principle, embracing a...

One of the most attractive features of marketing and selling on the Internet is the ability to accurately measure performance. This includes monitoring website traffic, search engine referrals, email newsletter clicks, and the like. When e-business programs are...

Internet strategies are tricky to develop because the Web has become an important piece of so many areas across a company’s operations: marketing, sales, HR, finance, etc. As a result, crafting an online business plan requires a unique approach and input from an...

The corporate website is an organization’s face to the world and can make or break business development opportunities. Prospects depend on websites to conduct product research, compare vendor offerings, and gather data critical to the decision-making process. Leading...

Most corporate tasks have clearly identifiable owners who maintain accountability for those areas of the business. Have a problem employee? Confer with the HR manager. Accounts receivables lagging? See the controller. Network down? Talk to the CIO. It’s not that...

It’s taken several years of testing and refinement, but the Fortune 500 have demonstrated that conducting business successfully online requires the blending of Internet specific planning, creative skills, and a complementary technology foundation. Visit the websites...

Managers who use the Internet intelligently know that a company website is incredibly flexible. It is capable of wearing many hats: it’s an advertisement, a marketing brochure, a lead generator, a salesperson, an order-taker, a customer service department, a market...