East Coast Catalyst Blog
A Low-Tech Case Study: How Mac-Gray Took Laundry Digital
Reinventing Laundry Room Management Weaving a digital strategy into an existing company is tricky business. It’s much easier for a start-up to redefine the rules of an industry and innovate – see Zappos, Amazon, Priceline, etc. – than it is for decades-old companies...
11 Reasons Why It’s Time For a Digital Strategy Audit
The end of summer is approaching, and that means two things: it’s time to close up shop at the summer house, and corporate planning season is right around the corner. While reviewing this year’s performance and preparing for 2012, it’s likely that the subject of...
Why You Should Pay Attention to Digital Strategy & Corporate Innovation
Social media – the blanket term capturing Facebook, Twitter, LinkedIn, etc. – gets an inordinate amount of attention these days and therefore seems to be the driving force behind smart digital strategies. But the more applicable story for most companies is the steady...
Protected: Digital ‘Strategy’ Versus Digital ‘Tactics’: The Difference, The Applicability, The Reason
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Two Digital Industry Veterans Launch New Venture
Editor's note: the release was initially published in April 2011. BOSTON, MA, Apr 27 (MARKET WIRE) -- Two industry veterans are launching a new company, East Coast Catalyst, Inc. ("ECC"), a digital strategy management consulting firm. ECC's mission is to help...
10 Data Points That Every Digital Strategist Should Know
When it comes to interactive marketing data, there’s no shortage of studies and sources. Indeed, quite the contrary — most digital strategists struggle to make sense of all of the data they get bombarded with, and then try to figure out what’s relevant to their...
Using an Internet Marketing Audit to Inform Digital Strategy
Do you know your company’s digital marketing budget, how those dollars are being allocated across the interactive ecosystem, and the associated ROI on those investments? If you don’t have a sound understanding of this increasingly complex environment, don’t fret - not...
In Search of the Optimal Digital Marketing Investment Mix
Background According to the Internet Advertising Bureau, spending on digital advertising in the U.S. has increased five-fold over the past decade, to more than $22 billion in 2009. While the internet’s role in both personal and business-related activities has exploded...
Digital Strategy: Defining An Interactive Roadmap
Organizations can realize meaningful competitive advantage by developing formal digital strategies that support key corporate business and marketing objectives. By proactively designing, measuring and optimizing these digital strategies and programs, maximum return on...
Digital Strategy Tactics: Using Project Briefs to Guide Successful Engagements
Digital strategy engagements and their implementation offspring take on a variety of shapes and forms, but most fall in one of the following three categories: 1. Marketing - applying digital marketing strategies for brand building and business development 2....