East Coast Catalyst Blog
Ad Fraud Prevention: FBI Issues Subpoenas Linked to Rebates, Transparency
This week, the Wall Street Journal reported that the FBI issued subpoenas an advertising agency for issues related to rebates and transparency. What was once considered by some to be a minor annoyance has gotten real. Industry publications rushed to provide their take...
read moreDigital Publishing Strategy: Capitalizing on the Duopoly’s Vulnerabilities
Publishers have been losing market share to the so-called Facebook and Google “duopoly” for more than a decade. Here are some ideas for how publishers can embrace a new digital publishing strategy to reclaim the territory they’ve ceded.
read moreOnline Reputation Management Strategy
Online reputation management (ORM) is a growing area of focus for both marketing and non-marketing executives. Here are some strategies and techniques for application.
read moreEmail Marketing Best Practices
Email marketing, the first tactic to arrive on the digital marketing scene, has experienced PR problems in recent years. Maybe it all started in the wake of the CAN-SPAM act of 2003, and the category never really recovered. But savvy professionals know otherwise: when...
read moreDigital Marketing Best Practices
Digital marketing performance management best practices.
read moreProgrammatic Advertising Trends: Dealing With Fraud & Negative Experiences
Monitoring fraud and brand safety issues related to programmatic advertising.
read moreAd Fraud Detection Techniques & Strategies for Marketers
Ad fraud detection is starting to gain momentum in the mainstream marketing and advertising community. The digital advertising fraud controversy – encompassing everything from fake clicks to viewability problems and the related risk to brand integrity brand – has been...
read moreOnline advertising fraud & CMO strategies
A new report from White Ops estimates a Russian bot operation is netting up to $5 million per day for its owners in fraudulent online advertising. Considering that this is just one operation, and that White Ops readily acknowledges it could be netting far more...
read moreCustomer Journey Mapping – Understanding the Process
New topics get as much attention these days in marketing and sales circles as those related to the “customer journey.” According to a new ebook from IBM, 80% of consumers don't think brands understand them as individuals, so CMOs are correctly allocating resources to...
read moreProgrammatic Ad Buying: Understanding Direct Vs Indirect
Anyone who’s been around digital marketing for awhile has been asked the question from senior executives: "How much of the ads we buy actually get looked at by humans?" The industry - and programmatic ad buying specifically - has been hounded by issues relating to...
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