East Coast Catalyst Blog

Online advertising fraud & CMO strategies

A new report from White Ops estimates a Russian bot operation is netting up to $5 million per day for its owners in fraudulent online advertising. Considering that this is just one operation, and that White Ops readily acknowledges it could be netting far more...

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Google Marketing Tools: An Overview

Google has been a major player in digital advertising since the industry's inception, and along with Facebook, it is one of the sector's two giants, combining to account for 85% of the market in Q1 2016. So, it stands to reason that understanding how the company ticks...

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Realizing Digital Marketing Optimization in 2016

Online ad spending in the U.S. grew another $5 billion in 2015, and new platform entrants to the scene continue to fuel change, highlighted by Instagram's addition of 100 million users. Last year, even GE got into the game, naming its first chief digital officer (CDO)...

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