East Coast Catalyst Blog

Email Marketing Best Practices

Email marketing, the first tactic to arrive on the digital marketing scene, has experienced PR problems in recent years. Maybe it all started in the wake of the CAN-SPAM act of 2003, and the category never really recovered. But savvy professionals know otherwise: when...

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Online advertising fraud & CMO strategies

A new report from White Ops estimates a Russian bot operation is netting up to $5 million per day for its owners in fraudulent online advertising. Considering that this is just one operation, and that White Ops readily acknowledges it could be netting far more...

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Google Marketing Tools: An Overview

Google has been a major player in digital advertising since the industry's inception, and along with Facebook, it is one of the sector's two giants, combining to account for 85% of the market in Q1 2016. So, it stands to reason that understanding how the company ticks...

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