Successful digital strategies are increasingly serving as the common denominator between marketplace winners and losers. At the same time, because this sector continues to advance at warp speed, confusion reigns and has made it difficult for management teams to agree...

“Several Internet giants have decided to band together to press their agendas in Washington. 'It’s absolutely not about protecting consumers’ rights,' said Tim Bourgeois, a partner at East Coast Catalyst.” READ MORE Source: ECommerce Times

I spend a lot of time talking with executives at business-to-business (B2B) companies about digital marketing — assessing the competitive lanscape, evaluating options, and defining strategies. Digital marketing is appealing to B2B companies — especially the small- and...

What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More importantly, is there any reason to care? The unique characteristics among these four groups could be considered a...

In a recent commentary about the state of digital transformation among ‘old guard’ corporations, Dion Hinchcliffe of Dachis Group came out swinging with this insightful and challenging question: “Why is it that so many traditional companies with an enormous wealth of...

No matter how you define it, ‘digital’ – as a category – is moving at breakneck speed, and is having a steadily deepening impact on your business. Your company’s website, online marketing, social media, content marketing, and cloud computing activities are likely...

Having been ingrained in the digital marketing industry for more than 10 years now, I’ve been privvy to more than my share of marketing strategy planning sessions. Yet, I still find myself surprised - pleasantly and otherwise - when we engage with a new client and...

If you’re not confused when it comes to charting a course for digital strategies that support your business, then it might be fair to say that you’re not paying sufficient attention to the subject matter. Between ad nausem coverage of phenomena such as Facebook and...

[Author's note: this article was originally published in Chief Executive magazine in October, 2011.] With spending on digital-related initiatives and activities accounting for 10% or more of all expenses at many companies — and forecast to increase at double-digit...