East Coast Catalyst Blog

[Editors note: this article provides an introduction to online reputation management (ORM) best practices and digital reputation auditing. Contact TIm Bourgeois to learn about East Coast Catalyst's custom and personalized ORM optimization and social media crisis...

VisualIQ, one of the world's leading cross-attribution technology companies, recently asked 29 industry experts to share advice they would give a peer if they were seeking to make their marketing organization more data-driven. Tim Bourgeois of East Coast Catalyst...

If you're not overwhelmed by the exploding marketing technology marketplace, you're not paying attention. By Chiefmartec.com's count, there are now more than 1,800 vendors competing in a sector that barely existed five years ago. Here's what you need to know to manage...

What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you build and evolve your digital marketing technology strategy? How can you be sure you are getting full value from the platforms you have in place today? These are some of the...

As part of the Gilbane Boston pre-conference workshop series in December at the Fairmont Copley Plaza, East Coast Catalyst will be leading a session titled "An Anatomy of a Digital Audit". This workshop will explain the comprehensive 30-point methodology for...

[Excerpt from full article on eContent Magazine] If you're not overwhelmed by the exploding marketing technology marketplace, you're not paying attention. By Chiefmartec.com's count, there are now more than 1,800 vendors competing in a sector that barely existed 5...

Earlier this year, we published parts one and two of this Auditing Digital Marketing series, which addressed the ‘infrastructure and applications’ and ‘promotion’ pieces of the ecosystem, as they map to our audit checklist. In this third installment, we’ll discuss...

During May 2015, Tim Bourgeois of East Coast Catalyst presented at a client's annual global strategic marketing summit on the subjects of multi-channel marketing and marketing technology. Download Navigating Marketing Technology here.

When’s the last time you Googled yourself? While it may seem vain, it’s also smart, because that's exactly what other people do before or after they meet you for the first time. If managed well, your digital profile therefore can play an important role in defining...

Few words elicit consistently negative, visceral responses like "audit". And for that reason alone, it's understandable why senior managers are averse to digital marketing audits - or audits of any kind, for that matter. But given the unique characteristics of digital...