East Coast Catalyst Blog

Marketing Technology Management Best Practices

If you're not overwhelmed by the exploding marketing technology marketplace, you're not paying attention. By Chiefmartec.com's count, there are now more than 1,800 vendors competing in a sector that barely existed five years ago. Here's what you need to know to manage...

read more

How’s Your Digital Profile?

When’s the last time you Googled yourself? While it may seem vain, it’s also smart, because that's exactly what other people do before or after they meet you for the first time. If managed well, your digital profile therefore can play an important role in defining...

read more

Making the Case for a Digital Marketing Audit

Few words elicit consistently negative, visceral responses like "audit". And for that reason alone, it's understandable why senior managers are averse to digital marketing audits - or audits of any kind, for that matter. But given the unique characteristics of digital...

read more