As part of the Gilbane Boston pre-conference workshop series in December at the Fairmont Copley Plaza, East Coast Catalyst will be leading a session titled “An Anatomy of a Digital Audit”. This workshop will explain the comprehensive 30-point methodology for conducting a digital marketing audit, with specific focus on the following four areas of the operation:
- Advertising & Promotion: digital media (search, display / banners, classified, mobile, digital video, lead generation, sponsorships), organic search marketing, content marketing, social media, email marketing
- Websites: copy, images, video / animation, landing pages, microsites, search, live chat, blogs
- Technology: marketing automation, content management, analytics, and data management
- Vendors: even mid-sized digital marketing operations often have 10+ vendors involved in maintenance and optimization
To learn more and register, visit GilbaneConference.com.