by Tim Bourgeois | Aug 8, 2015 | Blog
[Excerpt from full article on eContent Magazine] If you’re not overwhelmed by the exploding marketing technology marketplace, you’re not paying attention. By Chiefmartec.com’s count, there are now more than 1,800 vendors competing in a sector that...
by Tim Bourgeois | Jul 24, 2015 | Blog
Earlier this year, we published parts one and two of this Auditing Digital Marketing series, which addressed the ‘infrastructure and applications’ and ‘promotion’ pieces of the ecosystem, as they map to our audit checklist. In this third installment, we’ll discuss...
by Tim Bourgeois | May 28, 2015 | Blog
During May 2015, Tim Bourgeois of East Coast Catalyst presented at a client’s annual global strategic marketing summit on the subjects of multi-channel marketing and marketing technology. Download Navigating Marketing...
by Tim Bourgeois | Feb 16, 2015 | Blog
When’s the last time you Googled yourself? While it may seem vain, it’s also smart, because that’s exactly what other people do before or after they meet you for the first time. If managed well, your digital profile therefore can play an important role in...
by Tim Bourgeois | Feb 6, 2015 | Blog
Few words elicit consistently negative, visceral responses like “audit”. And for that reason alone, it’s understandable why senior managers are averse to digital marketing audits – or audits of any kind, for that matter. But given the unique...
by Tim Bourgeois | Jan 26, 2015 | Blog
[Note: this article was first published on LinkedIn Pulse.] It’s that time of year again – budgeting season – and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and...
