Online Reputation Management Strategy

Most marketing strategists agree that successful online reputation management (“ORM”) is critical for both business and individuals alike. With that in mind, it goes without saying that negative online reviews can lead to lost revenues for corporations,...

Email Marketing Best Practices

Email marketing, the first tactic to arrive on the digital marketing scene, has experienced PR problems in recent years. Maybe it all started in the wake of the CAN-SPAM act of 2003, and the category never really recovered. But savvy professionals know otherwise: when...

Digital Marketing Best Practices

As we approach year-end, general managers and department executives across the world are in the throes of year-end evaluation and 2018 strategic planning. In this environment, digital marketing best practices are a topic frequently discussed; the category continues to...

Ad Fraud Detection Techniques & Strategies for Marketers

Ad fraud detection is starting to gain momentum in the mainstream marketing and advertising community. The digital advertising fraud controversy – encompassing everything from fake clicks to viewability problems and the related risk to brand integrity brand – has been...