by Tim Bourgeois | Apr 15, 2018 | Blog
As of the middle of this month (April, 2018), following a torrent of bad press related to what can be described — generously — as *undisciplined* security practices, the Facebook and Google so-called “duopoly” have never been more vulnerable to...
by Tim Bourgeois | Apr 2, 2018 | Blog
Most marketing strategists agree that successful online reputation management (“ORM”) is critical for both business and individuals alike. With that in mind, it goes without saying that negative online reviews can lead to lost revenues for corporations,...
by Tim Bourgeois | Dec 29, 2017 | Blog
Email marketing, the first tactic to arrive on the digital marketing scene, has experienced PR problems in recent years. Maybe it all started in the wake of the CAN-SPAM act of 2003, and the category never really recovered. But savvy professionals know otherwise: when...
by Dave Polcaro | Nov 15, 2017 | Blog
As we approach year-end, general managers and department executives across the world are in the throes of year-end evaluation and 2018 strategic planning. In this environment, digital marketing best practices are a topic frequently discussed; the category continues to...
by Dave Polcaro | Jul 12, 2017 | Blog
Programmatic marketing will be responsible for more than 75% of all digital display advertising in 2017. Yet while programmatic is all the rage and has provided brands with a powerful new tactic, this technique has created as many problems at it’s solved, by way of...
by Tim Bourgeois | Apr 26, 2017 | Blog
Ad fraud detection is starting to gain momentum in the mainstream marketing and advertising community. The digital advertising fraud controversy – encompassing everything from fake clicks to viewability problems and the related risk to brand integrity brand – has been...