by Tim Bourgeois | Mar 13, 2017 | Blog
A new report from White Ops estimates a Russian bot operation is netting up to $5 million per day for its owners in fraudulent online advertising. Considering that this is just one operation, and that White Ops readily acknowledges it could be netting far more...
by Tim Bourgeois | Feb 16, 2017 | Blog
New topics get as much attention these days in marketing and sales circles as those related to the “customer journey.” According to a new ebook from IBM, 80% of consumers don’t think brands understand them as individuals, so CMOs are correctly allocating...
by Tim Bourgeois | Dec 16, 2016 | Blog
Anyone who’s been around digital marketing for awhile has been asked the question from senior executives: “How much of the ads we buy actually get looked at by humans?” The industry – and programmatic ad buying specifically – has been hounded...
by Tim Bourgeois | Oct 14, 2016 | Blog
In what seems to be a timely intersection with the furor over rebates, fraud, and lack of transparency in the online advertising community, a recent survey from Deloitte, Industry Index, and Flashtalking “Confined by the Garden Walls” highlights the increasingly...
by Tim Bourgeois | Aug 30, 2016 | Blog
Google has been a major player in digital advertising since the industry’s inception, and along with Facebook, it is one of the sector’s two giants, combining to account for 85% of the market in Q1 2016. So, it stands to reason that understanding how the...
by Tim Bourgeois | Aug 27, 2016 | Blog
What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you build and evolve your digital marketing technology strategy? How can you be sure you are getting full value from the platforms you have in place today? These are some of the...
