by Tim Bourgeois | Feb 6, 2016 | Blog
Even though many digital marketing businesses and software tools are available to support sophisticated data-driven marketing strategies, most companies operate with a mix of digital and traditional marketing channels and tactics. Newer, smaller companies tend to...
by Tim Bourgeois | Jan 21, 2016 | Blog
At the 2015 Gilbane Conference in Boston, East Coast Catalyst partner Tim Bourgeois lead a workshop titled “An Anatomy of a Digital Audit”. Attendees were provided with a detailed explanation of ECC’s digital marketing audit template, as well as a...
by Tim Bourgeois | Jan 2, 2016 | Blog
[Editors note: this article provides an introduction to online reputation management (ORM) best practices and digital reputation auditing. Contact TIm Bourgeois to learn about East Coast Catalyst’s custom and personalized ORM optimization and social media crisis...
by Tim Bourgeois | Oct 25, 2015 | Blog
VisualIQ, one of the world’s leading cross-attribution technology companies, recently asked 29 industry experts to share advice they would give a peer if they were seeking to make their marketing organization more data-driven. Tim Bourgeois of East Coast...
by Tim Bourgeois | Oct 12, 2015 | Blog
If you’re not overwhelmed by the exploding marketing technology marketplace, you’re not paying attention. By Chiefmartec.com’s count, there are now more than 1,800 vendors competing in a sector that barely existed five years ago. Here’s what...
