by Tim Bourgeois | Jul 18, 2016 | Blog
From “The Fight For Marketing Talent” in the June 2016 issue of eContent magazine: “The competition for marketing talent is heating up. As technology and techniques proliferate, expertise is important–and creativity is paramount. As in-house...
by Tim Bourgeois | Jun 5, 2016 | Blog
Online ad spending in the U.S. grew another $5 billion in 2015, and new platform entrants to the scene continue to fuel change, highlighted by Instagram’s addition of 100 million users. Last year, even GE got into the game, naming its first chief digital officer...
by Tim Bourgeois | Jun 1, 2016 | Blog
Blogs are everywhere. Indeed, as of the middle of June, 2006, Technorati—the generally accepted authority on blogs—reported tracking 44.4 million of them. But according to Fortune, only 5% of the large companies in the U.S. publish blogs, so what is their impact on...
by Tim Bourgeois | May 14, 2016 | Blog
WASHINGTON, May 11th, 2016 – Today Clutch published a report featuring top Boston digital agencies, the latest in a series of articles that highlight local leaders in the digital agency marketplace. The research utilizes Clutch’s Leaders Matrix...
by Tim Bourgeois | Mar 31, 2016 | Blog
The job of the chief marketing officer has never been so complex, and the emergence of digital tactics is the main reason. With about 25 cents of every marketing dollar going to online tactics today — up from effectively zero as recently as 2000 — a CMO’s...
