Customer Journey Mapping – Understanding the Process

New topics get as much attention these days in marketing and sales circles as those related to the “customer journey.” According to a new ebook from IBM, 80% of consumers don’t think brands understand them as individuals, so CMOs are correctly allocating...

Google Marketing Tools: An Overview

Google has been a major player in digital advertising since the industry’s inception, and along with Facebook, it is one of the sector’s two giants, combining to account for 85% of the market in Q1 2016. So, it stands to reason that understanding how the...