by Dave Polcaro | Oct 22, 2018 | Uncategorized
This week, the Wall Street Journal reported that the FBI issued subpoenas an advertising agency for issues related to rebates and transparency. What was once considered by some to be a minor annoyance has gotten real. Industry publications rushed to provide their take...
by Dave Polcaro | Nov 15, 2017 | Blog
As we approach year-end, general managers and department executives across the world are in the throes of year-end evaluation and 2018 strategic planning. In this environment, digital marketing best practices are a topic frequently discussed; the category continues to...
by Dave Polcaro | Jul 12, 2017 | Blog
Programmatic marketing will be responsible for more than 75% of all digital display advertising in 2017. Yet while programmatic is all the rage and has provided brands with a powerful new tactic, this technique has created as many problems at it’s solved, by way of...
by Dave Polcaro | Aug 10, 2014 | Blog
By Jeremy Jethro of CipherTechs Layer 8 is a term used by IT security consultants that represents the weakest link of most companies: users. While an organization may be secure and employ state-of-the-art security controls at the physical and technical levels, many...
