DIGITAL MEDIA AUDIT

The Digital Marketing Audit

Optimize ROI on digital investments. Slash digital advertising & martech costs. Beat the competition.

Identify opportunities for cost-savings, performance improvement, and competitiveness with a comprehensive digital marketing audit

As digital budgets have skyrocketed in recent years, digital operations have become unwieldy, inefficient, and vulnerable to competitive forces. The Digital Media Audit by East Coast Catalyst was designed to fix this problem, and provide management teams with recommendations that: 

Beat the Competition: detailed planning roadmaps provide clear strategies for market differentiation and superiority

Save Money: reduce waste and leakage due to misaligned tactics, underperforming vendors, and resource gaps

Optimize ROI: adjustments in staff composition, vendor selection, and marketing mix can yield more output at lower cost

Contact us today to learn more.

Your digital operation is a complex web of internal and external resources

  • Advertising & Promotion: digital media (search, display / banners, classified, mobile, digital video, lead generation, sponsorships), organic search marketing, content marketing, social media, email marketing
  • Websites: copy, images, video / animation, landing pages, microsites, customized experiences, search, live chat, blogs
  • Technology: marketing automation, content management, analytics, and data management
  • Vendors: even mid-sized digital marketing operations often have 10+ vendors involved in maintenance and optimization

Areas of investigation

Digital media audits include an assessment of the entire digital ecosystem, including:

Infrastructure

Hosting performance and scalability, hosting vendor and contract, business process methods

Website

User experience review, conversion optimization analysis

Technology

CMS, e-commerce, CRM, marketing automation, custom applications, intranet/extranet

Creative

Digital asset review, online and offline integration, messaging, content marketing

Digital Media Channels

Search marketing (organic & paid), display advertising, social media, email marketing, community development, mobile, online PR

Analytics

Technology review, configuration analysis, data collection and management

Vendors

Interviews and assessments, scoring, recommendations and introductions

Staff

Capability and composition assessment, coaching and training

Competition

Point-by-point benchmarking, budget and resource comparisons, website evaluations, SWOT analysis

Unlock Your Company’s Full Potential With A
Digital Marketing Audit & Strategic Roadmap

Is your digital marketing strategy optimized for success? East Coast Catalyst provides expert, independent analysis to help you maximize ROI and achieve your business goals.