Digital Marketing Audit Example
An anatomy of a digital marketing audit -presentation including a framework and checklist.
Marketing management has never been so exciting — or daunting. The
proliferation of digital tactics and lightweight technology has cleared the
path for us to take genuine ownership of our operations, and be less reliant
on other areas of the organization to do our jobs. While this new reality is
empowering, it also comes with challenges. Indeed, today’s senior marketing
manager is not only tasked with traditional responsibilities such as brand
shepherding and lead generation, but also line items such as data analysis,
technology portfolio optimization, and vendor relations.
Download Digital Marketing Audit Example & Checklist
[This was originally posted in January 2015.]
#########################
Tim Bourgeois leads the digital marketing audit services practice at East Coast Catalyst. He is based in Greater Boston.