East Coast Catalyst is managed by two industry veterans, David Polcaro and Tim Bourgeois. Each principal brings a dozen years of digital experience to every client engagement — having consulted to more than 100 companies over their careers, ranging from household brands to early-stage start-ups.
David Polcaro, Creative Director / Founder
David is an award-winning creative director, digital producer, and UX expert with a diverse set of experiences to draw from when creating compelling websites, mobile apps and digital systems for clients. David’s philosophy is based on creating exciting interactive user experiences that are on-brand, intuitive, and which support business goals. David's experience includes work for Apperian, Comcast, DeWalt, Boston Globe Media, Thomson Reuters, TIBCO Spotfire, as well as everything in ECC's portfolio.
David is a founding partner at East Coast Catalyst, and leads all creative and UX initiatives for ECC clients. Prior to launching the firm, David founded Pixel Bridge, a full service interactive agency in Boston. David led the creative, UX and technical teams at Pixel Bridge for more than 10 years until the boutique agency was acquired in 2009. David is also creative director and a founding partner of Boston TechJam, a tech conference/block party to celebrate the innovation economy in and around Boston.
David is a graduate of the Boston Architectural Center. As part of his studies he also completed coursework in mechanical engineering and photography. While at the BAC, David was awarded the DeGeorgio Scholarship Award for design excellence in 1999 and the Nast Portfolio Award for portfolio distinction in 1998.
You can reach Dave at 617-314-6400 or dpolcaro(at)eastcoastcatalyst.com, connect with him on LinkedIn.
Tim Bourgeois, Digital Strategist / Founder
Tim is a digital strategist who works side-by-side with client executives to formulate digital strategies that:
- Support corporate directives for growth and competitiveness
- Maximize digital advertising and marketing technology ROI
- Are achievable given a company’s skills and resources
While Tim’s focus and expertise has been firmly rooted in digital strategy over the past decade, he’s established particular depth in the technology, publishing, higher education (for-profit), and B2B sectors as a result of his work with clients such as Attivio, The Boston Globe, Constellation New Energy, CoreAxis Consulting, Fortis College, the Metropolitan New York Library Council (METRO), Northeastern University, Resolution (An Omnicom Media Company), Signiant, TIBCO Spotfire, and Sulzer Chemtech.
He is also experienced at designing, launching and managing digital advertising and online marketing optimization strategies for clients, with the goals of generating quality new business opportunities, raising brand awareness, and addressing online reputation management (ORM). To that end, he and East Coast Catalyst are Google Certified in AdWords and Google Analytics. In addition, Tim is a corporate trainer for London-based Imparture, where he works with managers, directors, and vice presidents to get them up-to-speed on digital strategy and online marketing best practices.
Tim has written dozens of articles, white papers, and blog posts on the subject of digital strategy, marketing audits, and digital marketing optimization. His most recent thought leadership project is ChiefDigitalOfficer.net, a global community for digital professionals whose responsibilities intersect strategy, technology and marketing. Tim's writings can also be found on ECC’s Digital Strategy Blog, Chief Executive magazine, eContent Magazine (where he is also a judge for the EContent 100), Visibility Magazine, CRM Magazine, and The Professional Services Firm Bible (Wiley).
Prior to launching East Coast Catalyst in 2009, he was CEO of Pixel Bridge, a full-service interactive marketing and web development firm he founded in 1999 and was acquired in 2009 by AMP Agency. Previously, he was a vice president at Kennedy Information, and a senior analyst at IDC. Tim is a graduate of Bowdoin College in Brunswick, Maine.
You can reach Tim at 617-314-6400 or tbourgeois(at)eastcoastcatalyst.com, connect with him on LinkedIn or Quora, check out his presentations at SlideShare, and follow him on Twitter at @ChiefDigOfficer.
Some of Tim's recent articles:
How to Navigate the Marketing Technology Landscape (via eContent Magazine)
Chief Digital Officers Now Attached to $1 Trillion+ in Global Sales (via ChiefDigitalOfficer.net)