Services

East Coast Catalyst’s offerings are focused on helping clients execute innovative and powerful digital strategies that drive new business and competitive advantage.

Digital Strategy & Planning

• Corporate and business unit digital strategy formulation 
• Digital roadmaps and innovation planning
• Market opportunity assessments
• Website audits and digital marketing assessments
• Competitor benchmarking, research and analysis
• Agency and interactive media audits
• Marketing mix assessment and re-balancing
• Marketing strategy and budget planning
• ROI modeling and measurement strategy
• Digital marketing strategy and planning
• Design and development recommendations
• Technology and vendor selection

Creative & User Experience Strategy

• Digital marketing creative strategy
• Online branding and identity
• User experience analysis, planning and design
• Web analytics evaluation, implementation and tuning
• Web architect strategy and planning
• User testing and heuristic reviews
• Information architecture planning and design
• Rapid prototyping (creative / design)
• Interactive communications strategy
• Online advertising and rich media planning and design
• Feature ideation (microsites, games, video, animation)
• Mobile marketing planning

Digital Program Management & Optimization

• Interim CMO / VP-Marketing support
• Program management and oversight (website planning, design, development, launch)
• Online marketing program management (display, email, search, social media)
• Digital measurement and analytics (monthly/quarterly reporting, performance improvement recommendations)
• Talent acquisition, evaluation, and executive coaching