Services

East Coast Catalyst works with Chairmen, CEOs, CFOs, and CMOs to evalute, define, implement and optimize digital strategies.

Digital Strategy & Planning

• Corporate and business unit digital strategy and planning
• Digital transformation consulting
• Digital strategy roadmaps
• Digital marketing consulting and planning support
       (search marketing, content marketing, social media, email, display)
• Market opportunity assessments
• Website audits and digital marketing assessments
• Competitor benchmarking, research and analysis
• Agency and interactive media audits
• Marketing mix assessment and re-balancing
• Marketing strategy and budget planning
• ROI modeling and measurement strategy
• Design and development recommendations
• Technology and vendor selection

Creative & User Experience Strategy

• Digital marketing creative strategy
• Online branding and identity
• User experience analysis, planning and design
• Web analytics evaluation, implementation and tuning
• Web architect strategy and planning
• User testing and heuristic reviews
• Information architecture planning and design
• Rapid prototyping (creative / design)
• Copywriting & content development
• Online advertising and rich media planning and design
• Feature ideation (microsites, games, video, animation)
• Mobile marketing planning

Digital Marketing & Optimization

• Interim Chief Digital Officer / CMO / VP-Marketing support
• Digital optimization consulting
  
• Program management and oversight (website planning, design, development, launch)
• Web marketing services and program management (search marketing, content marketing, social media marketing, email marketing, display advertising)
• Web analytics and digital program measurement (monthly/quarterly reporting, performance improvement recommendations)
• Digital marketing training and digital marketing workshops
• Talent acquisition, evaluation, and executive coaching