The Catalyst Blog
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B2B Paid Media Strategy Guide
Six factors for B2B marketers to consider when developing paid media…
Paid Media
Hiring A Freelance PPC Consultant
Five questions to ask a freelance PPC consultant during the interview…
Paid Media
AI & PPC Management
Six factors for B2B marketers to consider while incorporating AI into…
Paid Media
What Is Conquesting?
Conquest advertising captures the attention of many senior executives,…
Paid Media
AI & B2B Marketing
Five considerations for B2B managers to think about when formulating AI…
Paid Media
B2B Digital Marketing Case Studies
Three examples of successful B2B digital marketing programs with paid…
Paid Media
Is It Time For a PPC Audit?
Five reasons why it might be time for a pay-per-click (PPC) advertising…
Paid Media
Does PPC Work For B2B?
Yes, most B2B companies can get positive ROI from pay per click…
Paid Media
B2B Marketing Statistics 2025
Top five B2B marketing statistics at the halfway mark of 2025.
Paid Media
B2B Marketing Playbook 2025
Five core best practices to consider when developing B2B marketing…
Paid Media
Bing Ads vs Google Ads
How to make both ad platforms work your B2B marketing requirements.
Paid Media
B2B Lead Generation Ideas
Seven B2B lead generation ideas for senior sales and marketing managers.
Paid Media
B2B PPC Advertising – Keys To Success
Nine best practices for making B2B PPC advertising successful.
Paid Media
LinkedIn B2B Best Practices – A Primer
Five LinkedIn B2B best practices to consider.
Paid Media
Advertising During A Recession
Strategies and tactics for how to think about advertising during a…
Paid Media
B2B Video Marketing
Three best practices to consider before pursuing a B2B video marketing…
Paid Media