Lead-gen ready
Atlantic Features
The Atlantic platform provides one-stop shopping for all the features marketers need to run a successful lead generation website.
Marketing Enablement
Don’t sweat the technical details behind your website and martech tools – Atlantic takes care of those. Oh, and our tech team speaks marketing, so forget the workarounds; we know how to do it right.
Clean Analytics
A robust analytics infrastructure ensures clean, accurate data
Full WordPress data layer integration for comprehensive tracking and reporting:
Google Analytics 4
Google Tag Manager Server
Google Big Query (aggregates and stores data for advanced reporting)
Informative Dashboard
Looker Studio KPI dashboards that highlight:
Overall site performance—See traffic, behaviors, and conversions.
Website Conversions / MQLs—Stitch together the behavioral data with the form-fill data so you know which visitors converted on the website, not just how many there are.
SEO—View performance summary of targeted keywords.
SEO / AEO Ready
The robots love the schema, semantic markup, sitemaps and other best-practices that are built into Atlantic.
Pre-defined schema mapped to content types
Clean code that is Google-friendly
Google Search Console integration
Yoast WP plugin included
Advanced SEO/AEO tool integrations available (SEMRush Ahrefs, MOZ)
Martech Integrations
Atlantic has pre-built integrations for the most popular martech tools used by our customers.
Marketing Automation (Marketo, Hubspot)
Google Ads and Google Search Console
CRM integrations (Salesforce, Hubspot)
HR platforms and job boards
On-demand custom integrations (e.g., payment gateways, ticketing, service request, location finder)
Included Plugins
Included Marketing WordPress Plugins
Gravity Forms—Easily build advanced forms to capture leads, surveys, and customer data.
Yoast—Optimizes your content to help your website rank higher in search engine results.
Imagify—Automatically compresses images to speed up page load times without losing quality.
Media Cleaner Pro—Cleans up your site by finding and removing unused or broken media files.
Publish Press—Provides an editorial calendar and tools to manage your team’s publishing workflow.
Publish Press Revisions—Allows you to safely draft and schedule updates to live pages before they launch.
Technical Infrastructure
At the heart of Atlantic lies a robust technical foundation, engineered to provide unparalleled reliability, ironclad security, and seamless scalability.
Performance
Performance is paramount for lead-gen websites.
WordPress-optimized hosting infrastructure from WP Engine
Clean code for Core Web Vitals compliance
Automated image optimization
No-downtime deployments using Gitflow
Performance and uptime monitoring with alerts
Security
Atlantic websites are built with a comprehensive security framework.
Built-in security headers
Third-party Web Application Firewall (WP Engine + Cloudflare)
2FA, MFA enforcement
Security monitoring
reCaptcha
Regular penetration testing
Worry-free software updates
Technical Integrations
Atlantic leverages best-in-class technical tools.
WP Engine
Cloudflare
GitLab
Included Plugins
Included WordPress Tech Plugins
Advanced Custom Fields (ACF)—Adds specialized content fields to your site, allowing for more flexible and custom page layouts.
Postmark—Ensures your website’s emails—like password resets and form receipts—actually reach the user’s inbox.
Zapier—Connects your website to thousands of other apps to automate repetitive tasks and sync data.
Pen Test—Regularly scans your site for security vulnerabilities to protect against potential hacking attempts.
Uptime Robot—Monitors your website 24/7 and immediately alerts the team if your site ever goes offline.
Extensibility
Extensibility allows your Atlantic site to grow with you.
Add custom integrations for other martech tools you rely on.
Upgrade hosting or data capacity at any time.
Integrate your product, create a savings calculator, or an entire application within your Atlantic site. The sky’s the limit when you work with the ECC team to extend Atlantic.
Content Management
Manage your content with ease and confidence using best-in-class tools and workflows.
Intelligent WordPress Setup
The most popular CMS on the planet, configured for tech companies that are serious about generating leads online.
Full content control with zero code knowledge required.
Best-in-class editing experience with Gutenberg.
Dynamic content types optimized for lead-gen websites, including a robust resource center, newsroom, blog, events listings and more.
16 highly flexible UI components allow editors to break away from restrictive templates.
Automated conversion tracking—key events defined in WordPress stay consistent all the way through to your dashboards.
Staging site included for sandbox activities.
UX & Design Best-Practices
Our UX-driven approach ensures delightful experiences for site visitors and editors.
Comply with Google’s Core Web Vitals to ensure top-notch UX for visitors.
Branded design system—Stay on-brand with a bespoke WordPress theme professionally designed at onboarding.
12 user-tested page patterns—leverage common configurations of UI components to make page creation fast, easy, and consistent.
WCAG AA Compliance guarantee
We’d be happy to show you how all of this works!
Request a demo to connect with our team and see Atlantic in action!