3 Keys to Digital Marketing Performance Optimization in 2016

It's been another exciting year of growth and disruption in digital marketing. Online ad spending in the U.S. grew $5 billion, and new entrants continue to fuel change, highlighted by Instagram's addition of 100 million users. In 2015, even GE got into the game, naming its first chief digital officer (CDO) and tasking a new CMO with branding the conglomerate a "digital industrial company."

These conditions wreak havoc on marketing executives, who are forced to wrestle with new digital tactics while keeping legacy activities humming...

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