East Coast Catalyst Blog
Tips for Formulating Your 2015 Digital Marketing Budget
[Note: this article was first published on LinkedIn Pulse.] It's that time of year again - budgeting season - and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you'll get...
Auditing Digital Marketing (Part II): Promotion
Earlier this month, we began this Auditing Digital Marketing article series by addressing the "infrastructure and applications" area of a digital audit. This week, we'll look at what we call the "promotion" component -- which is comprised of any online tactic that's...
Auditing Digital Marketing (Part I): Infrastructure & Applications
Digital marketing operations are characterized by complex, sprawling systems - comprised of websites, advertising assets, content, video and all kind of applications unique to a corporation's particular needs and way of doing business. No two are alike. Due to their...
The Do’s & Don’t’s of Multichannel Content Marketing
[Note: this article was first published in eContent magazine in December, 2014.] If you're a senior marketer, you're probably tired of hearing about anything related to content strategy—multichannel, omnichannel, or otherwise. Chances are good that you may have even...
Digital Strategy Audit
The Digital Strategy Audit by East Coast Catalyst Optimize your digital investments. Eliminate waste. Get the right team in place. Beat the competition. Identify opportunities for cost-savings, performance improvement, and competitive superiority with a comprehensive...
Security Controls: An Overview of IT Operational & User Security
Jeremy Jethro writes about security controls, IT operations, and user security.
East Coast Catalyst Named a Digital Strategy ‘Market Leader’ by Clutch
This week, following interviews with several of our clients, East Coast Catalyst was named a 'market leader' in the Digital Strategy Agency category by Clutch. Click here for the analysis. As part of the review, selected client interviews are also made available,...
VentureBeat Webinar: Enterprise software and the CMO, CTO, CIO — who does what, who gets the cash, & who’s in charge?
In the new enterprise tech stack, who does what, who makes which decisions; and how do the CTO, CIO, and CMO work together to implement corporate strategy? Join Tim Bourgeois of East Coast Catalyst, Mike Volpe of Hubspot, Scott Brinker of ChiefMartec.com, and John...
East Coast Catalyst Hosts Navigating Marketing Automation Workshop
On March 14th, East Coast Catalyst co-hosted 'Navigating Marketing Automation' at The Seaport Hotel in Boston along with ChiefDigitalOfficer.net. The workshop featured Chris Litster, Senior Vice President of Sales & Marketing at Constant Contact, as the keynote...
East Coast Catalyst Co-Hosts Chief Digital Officer Executive Roundtable in Boston
Last night, along with its sister organization ChiefDigitalOfficer.net, East Coast Catalyst hosted an executive roundtable at Menton in Boston, moderated by Ian Cross of the Center for Marketing Technology at Bentley University. The roundtable boasts an exceptional...