East Coast Catalyst Blog

In what seems to be a timely intersection with the furor over rebates, fraud, and lack of transparency in the online advertising community, a recent survey from Deloitte, Industry Index, and Flashtalking “Confined by the Garden Walls” highlights the increasingly...

Google has been a major player in digital advertising since the industry's inception, and along with Facebook, it is one of the sector's two giants, combining to account for 85% of the market in Q1 2016. So, it stands to reason that understanding how the company ticks...

What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you build and evolve your digital marketing technology strategy? How can you be sure you are getting full value from the platforms you have in place today? These are some of the...

From "The Fight For Marketing Talent" in the June 2016 issue of eContent magazine: "The competition for marketing talent is heating up. As technology and techniques proliferate, expertise is important--and creativity is paramount. As in-house marketing departments...

Online ad spending in the U.S. grew another $5 billion in 2015, and new platform entrants to the scene continue to fuel change, highlighted by Instagram's addition of 100 million users. Last year, even GE got into the game, naming its first chief digital officer (CDO)...

Blogs are everywhere. Indeed, as of the middle of June, 2006, Technorati—the generally accepted authority on blogs—reported tracking 44.4 million of them. But according to Fortune, only 5% of the large companies in the U.S. publish blogs, so what is their impact on...

WASHINGTON, May 11th, 2016 - Today Clutch published a report featuring top Boston digital agencies, the latest in a series of articles that highlight local leaders in the digital agency marketplace. The research utilizes Clutch's Leaders Matrix methodology, which...

The job of the chief marketing officer has never been so complex, and the emergence of digital tactics is the main reason. With about 25 cents of every marketing dollar going to online tactics today -- up from effectively zero as recently as 2000 -- a CMO’s roles and...

Even though many digital marketing businesses and software tools are available to support sophisticated data-driven marketing strategies, most companies operate with a mix of digital and traditional marketing channels and tactics. Newer, smaller companies tend to...

At the 2015 Gilbane Conference in Boston, East Coast Catalyst partner Tim Bourgeois lead a workshop titled "An Anatomy of a Digital Audit". Attendees were provided with a detailed explanation of ECC's digital marketing audit template, as well as a case study. Click...