Work With Us
Thank you for spending some time on our website. We’re interested in working with senior managers on high-profile initiatives that can be addressed through digital strategies and solutions, and would welcome the opportunity to speak with you about your organization’s needs.
The digital industry is complex and continuing to evolve at a frenetic pace, and ‘digital strategy’ is a catch-all phrase with unique interpretations across industries and geographies, so it helps to understand exactly how we work with our clients:
Digital Advisor, Trainer & Team Member
Keeping up with digital trends and best practices is a daunting task and navigating the landscape is overwhelming. Companies engage with us to help facilitate efficient decision-making by participating in strategic planning sessions to set digital direction and budgets, devising big new ideas for competitive differentation, designing multi-faceted digital marketing programs, evaluating and selecting vendors and technologies, training staff on new trends and best practices, and pursuing digital analytics and optimization efforts.
ECC Value Proposition: We offer an experienced, multi-disciplinary, unbiased member to a team — with deep and varied digital experience — who can help teams make informed decisions, avoid costly missteps, and maximize ROI on digital marketing and technology investments.
Sample Engagements: Hired by the VP-Marketing of a multibillion dollar utility company to get the team up-to-speed on digital marketing best practices (standalone project); engaged by the Director of Marketing at a rapidly-evolving business unit of a billion dollar technology company to provide a range of digital marketing and technology support (multi-year relationship).
Engagement Structure: Daily, weekly, or retainer-style.
Project Team For-Hire
Digital disruption continues to permeate virtually all industry sectors, and companies often find themselves needing to respond more quickly than typical planning cycles can accommodate. Clients hire us when projects need to be completed fast, in order to respond to rapidly changing market conditions and competitive conditions. These projects can include digital marketing programs (search, social, email, media buys), digital platform development (websites, microsites, new product launches), and reporting/analytics and optimization.
ECC Value Proposition: Our experiences with strategic planning, digital marketing, and web technologies allow us to quickly assess a situation and quickly offer a range of options to address the problem. We maintain a robust network of partners with varied expertise and can move fast to design and implement effective solutions.
Sample Engagements: Hired by the President of a start-up biotech company that just received a new round of funding and had to move quickly (8 weeks) to develop a new website to support an upcoming promotional event; engaged by the founder and lead investor of a new business venture to plan, design and launch a web property that would serve as the company’s primary marketing, sales and transactional backbone (completed in 10 weeks).
Engagement Structure: Projects in this category are typically 1 - 4 months in duration.
Digital Marketing Management & Optimization
Successful digital marketing platforms require proactive attention from multidiscplinary teams that ideally include one or more of the following profiles: project manager, analyst, copywriter, designer, and web technologist; these teams are responsible for managing websites, online promotions, search marketing, content marketing, social media marketing, email marketing, web-based events, analytics, reporting, software, and infrastructure. This can be a major challenge for organizations, especially small- and mid-sized businesses.
Most companies choose a hybrid approach to managing digital platforms and rely on farming out specific tasks to partners. This approach can be effective if managed closely, but digital ecosystems perform best when the moving parts operate in an integrated manner; ECC offers a unique, end-to-end digital platform management solution to address this evolving corporate need.
ECC Value Proposition: A one-stop solution for all of a company’s digital marketing and technology management needs; regular (weekly or monthly) reporting to closely track performance and identify areas ripe for both incremental improvement and opportunisic gains; a focus on expanding a company’s digital footprint, raising its digital profile, and optimizing ROI on digital expenditures (across tactics, advertising, staffing, and technology).
Sample Engagements: Hired by the Executive Director of a niche, growing non-profit to manage its digital infrastructure, allowing staff to focus on constituent outreach, program development, and domain expertise expansion; hired by a $35 million company as an interim CMO to manage its marketing function while the executive was out on maternity leave; hired by the CEO of a digital start-up to design and execute a business development strategy to penetrate new markets.
Engagement Structure: 6 - 24 month, retainer-style.
To inititiate a discussion with East Coast Catalyst about working together, please contact Tim Bourgeois at tbourgeois@eastcoastcatalyst.com or 617-314-6400, or complete a Request Information form.
