Why East Coast Catalyst?
East Coast Catalyst is an independent, objective and experienced digital strategy management consulting firm that relies on a rigorous, research-based methodology to help clients design powerful interactive strategies and programs.
Frustrated with the lumbering approach of your name brand ad agency that talks a lot about digital marketing but seems to stumble when it comes time to execute and discuss performance metrics? Or, are you reconsidering that decision to select the lowest-priced bid during the last website RFP process?
If you’re finding it difficult to make sense of your organization’s digital strategy these days, maybe East Coast Catalyst can help. We employ a unique approach to help our clients get the most from their interactive investments, and our difference is highlighted in the following areas:
1. Experience & Focus. Our principals each have 10+ years experience in the interactive industry, working with Fortune 1000 and startups in both B2C and B2B, across a dozen industry sectors. As importantly, what you see is what you get at ECC - we only engage with a handful of clients each year, which allows us to dig into engagements and manage the details.
2. Independence & Objectivity. ECC is a small firm that focuses exclusively on delivering strategic digital consulting services. Our performance goals aren’t tied to selling media or web development projects, or meeting the quarterly performance metrics dictated by a parent company. ECC’s mission is to provide world-class advice and support to clients that want to optimize their digital strategies.
3. Speed-To-Market. The interactive industry is a dynamic sector, with billions of dollars of investment driving innovation. Staying current with best practices is a full-time job. We employ a unique suite of tools and techniques that allows us to help clients move fast, test new strategies and ideas, and work towards establishing sustainable competitive advantage.
4. Analytical Rigor. Successful digital programs are built on strategies that combine quantitative and qualitative inputs - part science, part art. We rely on a research-based approach that includes tapping into proprietary databases and applying sophisticated models to analyze the competitive landscape and uncover opportunities.
5. Results-Based Planning. If you don’t know where you want to go, any road will get you there. Interactive strategies need to be directly linked to measurable goals and objectives - which should be focused on new sales, lead generation, and brand awareness - so investments can be analyzed and optimized over time.
6. 360 Degree Perspective. Sophisticated digital marketing programs typically impact multiple functional areas of an organization, such as corporate strategy, sales, and operations. As a result, top-level organizational objectives need to be considered and integrated with internet planning activities.
7. The Catalyst Collective. We maintain an affiliated group of interactive professionals and organizations with complementary skills who come together to deliver on projects when their specific expertise is needed. The common characteristics among the group are experience, talent, and independent thinking. Some of our key partners include The Cultivated Word (copywriting, video), King Fish Media (custom media), Noonan Creative (design), and the Niagara Interactive Media Generator (interactive media production).
