Who We Work With

East Coast Catalyst works with client executives who want to maximize return on digital investment dollars; measure their digital strategy performance versus the competition; outmaneuver the marketplace by pursuing innovative interactive programs; and successfully defend profit margins and market share against aggressive upstarts.

CMOs and VP-Marketing

As more and more dollars are allocated to digital marketing budgets, senior marketers are under increasing pressure to demonstrate accountability for these investments and craft compelling visions for how future dollars will be spent. ECC works with senior marketers to ensure their digital strategies are in line with industry best practices, and can stand up to critical scrutiny from corporate oversight committees.

Operational Executives

CEOs, GMs, CFOs, and operational managers with profit and loss responsibilty need data-driven recommendations to inform digital strategies - not “me too” plans that promote the latest buzzwords. As the digital marketing budget line item continues to grow, so have expectations from all areas of the organization to justify value and payback. ECC provides an independent assessment of digital strategy performance by conducting agency audits, competitive analysis, and benchmarking research to validate programs and present objective advice on future plans.

“East Coast Catalyst helped our organization plan and manage a complex website overhaul initiative by relying on the firm’s structured, analytical and objective methodology. ECC guidance with technology and vendor selection–as well as its tight integration of design, user experience, and interactive marketing considerations into the process–was invaluable and proved to be a major reason for the successful re-launch of Metro.org.”

                                      - Jason Kuscma, Emerging Technologies Manager / Metropolitan NY Library Council

Start-Ups and Emerging Companies

Leadership teams at venture-backed companies don’t have the luxury of their counterparts at Fortune 1000 corporations with bottomless budgets and cushy profit margins that allow for frequent missteps. Once funding arrives, the clock starts ticking, and results need to be realized - fast. East Coast Catalyst devises digital strategies that quickly deliver results and support aggressive business development requirements.

Agencies and Consulting Firms

ECC is fortunate to enjoy successful partnerships with like-minded companies that have complementary offerings to ECC’s core area of expertise. Over the years, ECC principals have worked with advertising agencies, consulting firms, and software/solution companies to assist on digital-intensive engagements.