Services Overview

 

East Coast Catalyst's consulting capabilities cut across digital strategy, user experience and design, and digital marketing optimization -- all of the requisite areas for successful digital business. 

 

 


DIGITAL STRATEGY

  • Corporate digital strategy and planning
  • Digital transformation consulting
  • Digital strategy roadmaps
  • Digital marketing strategy
  • Competitive benchmarking
  • Digital capability / skills assessments
  • Digital media audits and budgeting
  • Marketing mix audit and strategy
  • Website audits and assessments
  • Vendor assessment and selection

 

 

DIGITAL MARKETING OPTIMIZATION

  • Digital platform optimization
  • Conversion Optimization
  • Digital marketing management (end-to-end) 
  • Digital Marketing Audits
  • Interim CMO / CDO assignments
  • Digital marketing training and workshops
  • Executive coaching and mentoring
  • Talent / skills acquisition, evaluation and training
  • Web analytics reporting and tuning
  • Digital project management (website overhauls, search marketing) 

 

USER EXPERIENCE & DESIGN

  • User experience planning, analysis and design
  • Creative strategy, branding and identity
  • User testing and heuristic reviews
  • Rapid prototyping
  • Feature ideation (microsites, games, video, animation) 
  • Web architecture design  
  • Information architecture, wireframes, user flows, audience definition, web development
  • Copywriting and content development