East Coast Catalyst Principal Pens Article For Chief Executive
June 9, 2011 at 3:41 PM The first article in a two-part series authored by Tim Bourgeois of East Coast Catalyst was published on Chief Executive magazine today.
Why You Should Pay Attention to Digital Strategy & Corporate Innovation addresses the need for senior executives to think beyond simply online marketing when it comes to weaving digital strategy into their organizations, and features a Mac-Gray Corporation case study (in the second part of the series).
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Why You Should Pay Attention to Digital Strategy & Corporate Innovation
Social media – the blanket term capturing Facebook, Twitter, LinkedIn, etc. – gets an inordinate amount of attention these days and therefore seems to be the driving force behind smart digital strategies. The more applicable story for most companies is the steady drumbeat of continued investment in digital business fundamentals: online advertising, email marketing, website development, community building, and “cloud” solutions. More…
