East Coast Catalyst Launches the Digital Strategy & Marketing Audit
June 2, 2011 at 4:39 PM
BOSTON, MA—(Marketwire - Jun 2, 2011) - East Coast Catalyst, the digital strategy management consulting firm recently launched by two interactive industry veterans, today announced the official introduction of one of its flagship offerings: the Digital Strategy & Marketing Audit(SM). The solution was designed to help senior executives optimize their digital strategies and ever-growing investments.
“Companies have invested in interactive tactics at a furious pace of the past decade, and with good reason — digital’s impact across industry has become unquestionably critical to success,” says ECC founder Tim Bourgeois. “However, most companies outside the Fortune 500 lack a cohesive digital strategy, and the first step in developing one is to take an inventory of existing online assets and the competitive environment; once that exercise is completed, organizations will have the necessary information, analysis, and perspective to embark on a meaningful digital strategy design initiative.”
According to reputable market studies, spending on digital infrastructure and advertising initiatives will continue to increase at a double-digit pace well into the future. And while social media and mobile marketing are today’s hottest topics in the interactive category, core programs in the areas of website design and development, search and display marketing, and email marketing remain the cornerstone of most digital strategies. Strategic misalignment — or inattention — both within and outside digital operations is commonplace, and is costing companies significantly, by way of inefficient and ultimately competitive disadvantage.
ECC developed the Digital Strategy & Marketing Audit(SM) to address three main problems that characterize digital operations at many companies:
1. Spending on digital programs may be on the rise, but return-on-investment is not being measured in a meaningful or integrated manner at many organizations, which results in financial leakage and/or under-performance. An audit helps to bring clarity to a digital ecosystem’s performance, and then facilitates tactical prioritization.
2. Classic strategy methodologies don’t work for addressing the digital function, primarily because of digital’s potential for broad application across an enterprise. There are myriad opportunities for organizations to apply innovative, web-based strategies to differentiate and thrive, but this requires a new way of thinking, and an audit is a unique tool that serves as the foundation in this pursuit.
3. Companies are in need of independent counsel and advice on digital strategy issues and most vendors in the sector are product- or media-centric, which results in inherent bias, pre-packaged solutions, and overlooked opportunities. By contrast, ECC’s methodology and philosophy is rooted in objectivity, and is strictly focused on designing optimal solutions, regardless of channel or platform.
“East Coast Catalyst’s audit offering can serve as a real game-changer for companies looking to use digital strategy as the lynchpin for gaining a competitive advantage,” says Alan Osetek, President at Resolution Media, an Omnicom Media Group Company. “ECC’s fresh approach uniquely combines analytical rigor and innovative thinking — in a chaotic industry that’s evolving rapidly.”
For more information on ECC’s digital strategy and marketing audit offering, download the Digital Audit Background document, or read the white paper Using An Audit to Inform Digital Strategy.
View this press release at Marketwire here.
About East Coast Catalyst, Inc.
East Coast Catalyst, Inc. (“ECC”) is a digital strategy management consulting firm. Located in Boston, the firm’s mission is to help client executives optimize their companies’ performance through the strategic application of digital tools and techniques. ECC’s core offerings include: digital strategy and planning, creative and user experience strategy, and digital platform management and optimization. The firm was founded by two industry veterans — Tim Bourgeois and David Polcaro — who each rely on more than a decade of experience delivering digital strategy, implementation, and digital platform optimization services to globally recognized brand and emerging companies across all major industry sectors. For more information contact East Coast Catalyst at 617-314-6400 or visit www.eastcoastcatalyst.com.
Steve Conroy
Conroy Public Relations
101 Huntington Avenue 20th Floor
Boston MA 02199
617.587.8087
seconroy@hotmail.com
