East Coast Catalyst Cited in CRM Magazine Article on Web Analytics

Web Analytics: What’s Worth Paying For?

Overwhelmed with data, many companies are cutting through the noise by seeking Web analytics that enable them to do a better job of viewing—and acting upon—multichannel relationships.

“It’s the Holy Grail of Web analytics,” observes Tim Bourgeois, a partner at East Coast Catalyst, a Boston-based digital strategy management consulting firm.

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Related Article: Selecting A Web Analytics Solution