<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Mon, 28 May 2012 22:58:42 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Digital Strategy Blog by East Coast Catalyst</title><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/</link><description></description><lastBuildDate>Mon, 28 May 2012 17:33:24 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>B2B Digital Marketing: Planning Tips &amp; Techniques</title><category>B2B digital marketing</category><category>B2B marketing</category><category>digital marketing strategy</category><category>web marketing strategy</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Tue, 15 May 2012 16:35:15 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2012/5/15/b2b-digital-marketing-planning-tips-techniques.html</link><guid isPermaLink="false">531593:6092723:16276108</guid><description><![CDATA[Digital marketing is appealing to B2B companies &#8212; especially the small- and medium-sized (SMB)sector &#8212; because of its accessibility, targeting ability, track-ability, and flexibility. When done properly, a B2B website can be an organization&#8217;s most effective salesperson &#8212; an asset that works 24/7/365, around the globe &#8212; and digital marketing can attract valuable prospects into a sales pipeline. But the digital channel is a crowded and noisy place, and B2B marketers&#8217; biggest challenge is standing out in the crowd. This article will help to focus planning efforts and resources.
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-16276108.xml</wfw:commentRss></item><item><title>It's All in a Name: Digital Optimization, Innovation, Transformation &amp; Disruption</title><category>digital diagnostics</category><category>digital disruption</category><category>digital innovation</category><category>digital optimization</category><category>digital strategy</category><category>digital transformation</category><category>web strategy</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Fri, 13 Apr 2012 12:17:53 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2012/4/13/its-all-in-a-name-digital-optimization-innovation-transforma.html</link><guid isPermaLink="false">531593:6092723:15827055</guid><description><![CDATA[What is the difference between broad digital strategy initiatives referred to as &#8216;optimization&#8217;, &#8216;innovation&#8217;, &#8216;transformation&#8217;, and &#8216;disruption&#8217;? More importantly, is there any reason to care?
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-15827055.xml</wfw:commentRss></item><item><title>Digital Transformation Best Practices</title><category>chief digital officer</category><category>digital innovation</category><category>digital strategist</category><category>digital strategy</category><category>digital transformation</category><category>web strategy</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Wed, 14 Mar 2012 16:51:47 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2012/3/14/digital-transformation-best-practices.html</link><guid isPermaLink="false">531593:6092723:15430963</guid><description><![CDATA[In a recent commentary about the state of digital transformation among ‘old guard’ corporations, Dion Hinchcliffe of Dachis Group came out swinging with this insightful and challenging question: “Why is it that so many traditional companies with an enormous wealth of assets largely fail to transform them for the digital era?”
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-15430963.xml</wfw:commentRss></item><item><title>5 'Digital Strategy' Questions Every CEO Should Be Asking</title><category>digital competitiveness</category><category>digital readiness</category><category>digital strategy</category><category>digital transformation</category><category>strategic planning</category><category>web strategy</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Tue, 17 Jan 2012 23:36:00 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2012/1/17/5-digital-strategy-questions-every-ceo-should-be-asking.html</link><guid isPermaLink="false">531593:6092723:15119339</guid><description><![CDATA[&#8216;What is the company&#8217;s digital strategy?&#8217; is a common question at board meetings these days, and one that - until recently - often caught CEOs offguard. A chief executive can quickly assess his organization&#8217;s digital state-of-readiness by posing the following five questions to top lieutenants.
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-15119339.xml</wfw:commentRss></item><item><title>The Comprehensive Website Audit Checklist</title><category>digital diagnostics</category><category>digital marketing</category><category>web audit</category><category>web marketing</category><category>website audit</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Tue, 20 Dec 2011 19:26:27 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2011/12/20/the-comprehensive-website-audit-checklist.html</link><guid isPermaLink="false">531593:6092723:14198683</guid><description><![CDATA[Digital strategy assessments and website audits can be complex, time-consuming, invasive and politically-charged undertakings. But they are also absolutely necessary, given the sizable and growing web-related line item on most companies&#8217; operating statements. This user-friendly, one-page website audit checklist can help guide and streamline the process.
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-14198683.xml</wfw:commentRss></item><item><title>5 Questions to Guide Web Strategy Sessions</title><category>digital competitiveness</category><category>digital diagnostics</category><category>web audit</category><category>web strategy</category><category>website audit</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Wed, 09 Nov 2011 03:52:33 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2011/11/8/5-questions-to-guide-web-strategy-sessions.html</link><guid isPermaLink="false">531593:6092723:13650529</guid><description><![CDATA[Web strategy and digital-related activities are steadily increasing in visibility, importance, and complexity at most organizations. While the digital industry is indeed moving fast and tactics and strategies are becoming more complicated and high-profile, core guiding principles can be tricky to identify. The following five questions were crafted for executive leadership to use to direct web strategy planning sessions.
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-13650529.xml</wfw:commentRss></item><item><title>Digital Strategy, Moneyball &amp; 5 Questions</title><category>digital innovation</category><category>digital readiness</category><category>digital strategy</category><category>web analytics</category><category>web strategy</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Mon, 10 Oct 2011 02:38:19 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2011/10/9/digital-strategy-moneyball-5-questions.html</link><guid isPermaLink="false">531593:6092723:13140390</guid><description><![CDATA[During this year&#8217;s annual planning exercises, answers to the following five questions &#8212; offered up vis-a-vis examples from Michael Lewis&#8217;s Moneyball &#8212; should provide practical insights into the state of your organization&#8217;s digital readiness and web-enablement, and help to facilitate the digital strategy planning process.
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-13140390.xml</wfw:commentRss></item><item><title>The Case For Establishing a 'Digital Strategy' C-Level Office</title><category>chief digital officer</category><category>digital marketing strategy</category><category>digital strategy</category><category>web strategy</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Thu, 22 Sep 2011 00:12:21 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2011/9/21/the-case-for-establishing-a-digital-strategy-c-level-office.html</link><guid isPermaLink="false">531593:6092723:12941283</guid><description><![CDATA[With spending on digital-related initiatives and activities accounting for 10% or more of ALL expenses at many companies &#8212; and forecast to increase at double-digit rates for the foreseeable future across most industry segments &#8212; it&#8217;s time for CEOs and boards to give serious consideration to establishing a &#8220;Chief Digital Officer&#8221; (&#8220;CDO&#8221;) office or equivalent. The stakes are too high, and the issues too complicated, to leave this domain left managed by an informal, undefined assemblage of mid-level and junior managers across an enterprise.
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-12941283.xml</wfw:commentRss></item><item><title>A Low-Tech Case Study: How Mac-Gray Took Laundry Digital</title><category>digital competitiveness</category><category>digital innovation</category><category>digital strategy</category><dc:creator>East Coast Catalyst</dc:creator><pubDate>Thu, 08 Sep 2011 04:56:30 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2011/9/8/a-low-tech-case-study-how-mac-gray-took-laundry-digital.html</link><guid isPermaLink="false">531593:6092723:12770058</guid><description><![CDATA[Weaving a digital strategy into an existing company is tricky business. It’s much easier for a start-up to redefine the rules of an industry and innovate – see Zappos, Amazon, Priceline, etc. – than it is for decades-old companies with stubborn organizational behaviors to deal with, and a long list of amortizing capital investments that cannot be ignored.
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-12770058.xml</wfw:commentRss></item><item><title>11 Reasons Why It’s Time for a Digital Strategy Audit</title><dc:creator>East Coast Catalyst</dc:creator><pubDate>Mon, 29 Aug 2011 04:11:00 +0000</pubDate><link>http://www.eastcoastcatalyst.com/digital-strategy-blog/2011/8/29/11-reasons-why-its-time-for-a-digital-strategy-audit.html</link><guid isPermaLink="false">531593:6092723:12769776</guid><description><![CDATA[The end of summer is approaching, and that means two things: it’s time to close up shop at the summer house, and corporate planning season is right around the corner. While reviewing this year’s performance and preparing for 2012, it’s likely that the subject of “digital strategy” will be an important one, and a digital strategy audit is a tool that could prove useful during these exercises.
]]></description><wfw:commentRss>http://www.eastcoastcatalyst.com/digital-strategy-blog/rss-comments-entry-12769776.xml</wfw:commentRss></item></channel></rss>
