by Tim Bourgeois | Apr 15, 2018 | Blog
As of the middle of this month (April, 2018), following a torrent of bad press related to what can be described — generously — as *undisciplined* security practices, the Facebook and Google so-called “duopoly” have never been more vulnerable to...
by Tim Bourgeois | Apr 2, 2018 | Blog
Most marketing strategists agree that successful online reputation management (“ORM”) is critical for both business and individuals alike. With that in mind, it goes without saying that negative online reviews can lead to lost revenues for corporations,...
by Tim Bourgeois | Dec 29, 2017 | Blog
Email marketing, the first tactic to arrive on the digital marketing scene, has experienced PR problems in recent years. Maybe it all started in the wake of the CAN-SPAM act of 2003, and the category never really recovered. But savvy professionals know otherwise: when...
by Tim Bourgeois | Apr 26, 2017 | Blog
Ad fraud detection is starting to gain momentum in the mainstream marketing and advertising community. The digital advertising fraud controversy – encompassing everything from fake clicks to viewability problems and the related risk to brand integrity brand – has been...
by Tim Bourgeois | Mar 13, 2017 | Blog
A new report from White Ops estimates a Russian bot operation is netting up to $5 million per day for its owners in fraudulent online advertising. Considering that this is just one operation, and that White Ops readily acknowledges it could be netting far more...
