VisualIQ, one of the world's leading cross-attribution technology companies, recently asked 29 industry experts to share advice they would give a peer if they were seeking to make their marketing organization more data-driven. Tim Bourgeois of East Coast Catalyst joined digital leaders from Omnicom, Symantec, eConsultancy, and others to contribute to this 74-page, one-of-a-kind eBook, which includes a wealth of expertise and advice from brands, agencies and solution providers for transforming your organization, including:
- How to tackle internal change management and break down internal silos
- What technology can be used to support a data-driven strategy, and the implementation process
- How marketing attribution can drive a data-driven approach by providing a holistic view of your overall marketing ecosystem
Download your free copy by visiting the VisualIQ website.