A Low-Tech Case Study: How Mac-Gray Took Laundry Digital

Reinventing Laundry Room Management

Weaving a digital strategy into an existing company is tricky business. It’s much easier for a start-up to redefine the rules of an industry and innovate – see Zappos, Amazon, Priceline, etc. – than it is for decades-old companies with stubborn organizational behaviors to deal with, and a long list of amortizing capital investments that cannot be ignored.

Click here to read the full article on the Chief Executive website.

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This is the second of two articles by Tim Bourgeois on digital strategy, published in Chief Executive magazine.  His first piece can be found here: Why You Should Pay Attention to Digital Strategy & Corporate Innovation.