A Low-Tech Case Study: How Mac-Gray Took Laundry Digital

Reinventing Laundry Room Management

Weaving a digital strategy into an existing company is tricky business. It’s much easier for a start-up to redefine the rules of an industry and innovate – see Zappos, Amazon, Priceline, etc. – than it is for decades-old companies with stubborn organizational behaviors to deal with, and a long list of amortizing capital investments that cannot be ignored.

Click here to read the full article on the Chief Executive website.


This is the second of two articles by Tim Bourgeois on digital strategy, published in Chief Executive magazine.  His first piece can be found here: Why You Should Pay Attention to Digital Strategy & Corporate Innovation.