Express Digital Tune-Up & Optimization Consulting Solution

The Problem: You’re spending a bundle on digital marketing programs and tactics, but you still feel like the company’s digital strategy should be performing better.

The Solution: ECC’s Express Digital Tune-Up: Give us two weeks to do the analysis, and two hours to present findings and fixes - and we’ll get you on track.

 

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The Situation

When someone asks, “What is your company’s digital strategy?”, top executives at SMBs can often be heard answering with something like “We’re seeing great results from our social marketing lately.” But it’s not for a lack of interest in digital strategy or an evasive ploy. The reality is that companies’ spending on digital activities and programs in recent years — websites, online advertising, social media, content marketing, applications — has increased fast and furiously, but typically without a centralized playbook to direct the strategy. And digital complexity has steadily increased along the way: more moving parts, more integration, more confusion, and less certainty about expected or even actual outcomes.

Digital operations are far-reaching, dynamic, and complicated. ECC’s view of the typical digital infrastructure is illustrated here:  

So it’s common for companies’ digital ecosystems nowadays to be sprawling, lacking clearly defined executive ownership, and strategic direction — not to mentioned broken links, duplicate content, clunky applications, and poor search engine visibility. It’s enough to leave a top executive tongue-tied when posed with the “What is your company’s digital strategy?” question. 

East Coast Catalyst’s Express Digital Tune-Up & Optimization Consulting solution is designed with these kinds of organizational problems and executive angst in mind — for those plagued with the nagging idea that “something feels amiss, but figuring out exactly what is the problem is…problematic”. It’s a low-risk, high-output engagement to take the first step on a path to making digital strategy a reality. 

Why a “Tune-Up”? 

Just as is the case with your car, a digital ecosystem consists of dozens of moving parts that must work in an integrated way to be successful. ECC’s tune-up approach is a managable form for a client to easily engage with us and initiate a variety of quick-fixes; while a comprehensive digital overhaul may be necessary at some point, a tune-up will ensure leaks are plugged, and opportunities are seized.

The East Coast Catalyst Digital Ecosystem Model

And, also as with a car, regular maintenance and upkeep typically results in better performance over the long-term. 

ECC’s Express Digital Tune-Up & Optimization Consulting solution was designed with the fast-moving SMB or big company business unit in mind. It’s easy to initiate, and can be completed start-to-finish in 10 business days. Typical outcomes of a tune-up include: 

• Detailed understanding of the organization’s unique digital ecosystem and how it performs
• Improved digital asset performance (e.g., more website traffic)
• Efficiencies resulting from examination of vendor / technology selection and contracts (e.g., cost-savings)
• Opportunities for competitive advantage through targeted digital tactic deployment (e.g., integrated sales & marketing support)

Goals

• Realize a 10%-40% increase in digital platform performance in 4-6 weeks
• Identify and quanify a company’s digital needs for the subsequent 3-12 month period
• Understand competitor strengths, weaknesses, opportunities and threats
• Train client staff on best practices relating to site management and optimization

This ECC offering is a painless, streamlined way to capitalize on readily-accessible, short-term opportunities, educate staff on digital techinques, and develop an understanding of what the organization needs to start thinking about for a corporate digital strategy.