Digital Strategy & Web Marketing Audit(SM)
from East Coast Catalyst
How much confidence do you have in your company’s digital strategy — is it a source of competitive advantage and organizational pride, or an awkward subject that’s avoided during planning meetings? Is digital strategy being embraced and integrated throughout the company, or outsourced to a marketing or IT vendor? Are digital operations managed in a cohesive manner with clearly articulated goals, or are web activities loosely configured with no specified senior manager responsible for making the most of interactive investments? In any scenario, a Digital Strategy & Marketing Audit(SM) from East Coast Catalyst can serve as the cornerstone for understanding the issues, assessing performance, and developing a powerful digital strategy to help the organization achieve its most important objectives.
“East Coast Catalyst’s digital strategy and website audit offering can serve as a real game-changer for companies looking to use digital strategy as the lynchpin for gaining a competitive advantage. ECC’s fresh approach uniquely combines analytical rigor and innovative thinking – in a chaotic industry that’s evolving rapidly.”
- Alan Osetek, President, Resolution Media /
An Omnicom Media Group Company
Increased Digital Activity and Spending; Minimal Structure and Planning
Over the past decade, companies have invested aggressively in digital platforms and programs, but have often done so with little or no guiding strategies to inform these investment decisions. East Coast Catalyst’s uniquely experienced digital strategists provide companies with objective, independent assessments of digital marketing and operations performance to inform effective interactive strategies.
Contrary to what the interactive marketing vendors lead you to believe, digital marketing is getting more - not less – complicated. New tools and techniques are being introduced at a rapid rate, as venture capital investment continues to pour into the digital industry. The result is a labyrinth of loosely configured tactics that are difficult to monitor, assess, and optimize. And there’s no one automated solution or platform that delivers clarity, answers, or guidance.
What a Digital Strategy & Website Audit From ECC Can Mean for You
Far from being a silver bullet, a Digital Strategy & Marketing Audit is an ideal first step in developing a meaningful understanding of your organization’s internet ecosystem, the competitive landscape from a web strategy perspective, and industry best practices. Key benefits of an audit include:
Contact us to determine if your organization is a good candidate for a Digital Strategy & Marketing Audit, and the different audit offerings available, such as a website audit, user experience assessment, and internet marketing evaluation.
Tim Bourgeois, tbourgeois(at)eastcoastcatalyst.com, 617-314-6400