Overview

Background

With new interactive tools and technologies being introduced to the marketplace at a frenetic pace, executives find themselves more challenged than ever before in their attempts at maximizing investments in digital strategies that include websites, online advertising, custom online tools, and measurement/analytics systems. To accomplish their most critical business development goals, they need to rely on experienced, objective digital strategists to devise and execute programs that support core business objectives. 

“East Coast Catalyst’s disciplined and analytical methodology for evaluating a company’s digital strategy and developing innovative interactive plans should be embraced by senior managers at technology companies around the world - and their peers in every other industry, as well. In today’s marketplace, it should go without saying that a company’s digital marketing strategy can be the difference between success and failure - regardless of industry, but especially in technology.”
- Michael Barnes, Vice President / Springboard Research

How We Work

Our approach relies on taking a holistic view of an organization’s digital strategy and infrastructure (see relevant white paper for more background) - and then analyzing the entire interactive ecosystem using a methodology that combines data collection, competitive research, goal setting, and innovative problem-solving. We learn as much as we can about our clients’ requirements and objectives, as quickly as possible, and then create custom strategies to meet their goals.

Our clients ask us to tackle a variety of problems on their behalf: set competitive digital marketing budgets; optimize and allocate spending across interactive channels and tools; increase awareness among key target audiences; and differentiate in competitive markets. But the common theme - regardless of a client’s industry, size or geography - is the need to move fast.  Windows of opportunity close quickly on the internet, and organizations need to be able to keep pace in order to be successful.

We like to think our name reflects our core philosophy: we balance East Coast analytical and planning rigor with a focus on moving fast to Catalyze our clients’ businesses.